Driving the business growth

Driving the business growth

through setting innovative and effective strategies

Across our five business divisions, highly experienced teams drive business growth by setting innovative and effective strategies. 

Each team is equipped with domain-specific resources and market expertise, and furthermore empowered by DDU’s cross-functional mindset encouraging collaboration between different teams and maintaining close coordination with our partners. 

Our marketing teams execute the following:
•    Building market understanding and opportunities assessment
•    Leading the development of Integrated brand plan
•    Setting strategic imperatives and performance objectives 
•    Building operational plans
•    Continuing medical education (CME)

 Marketing & Promotion